Animal Essentials Multi Vitamin Recall

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There was a voluntary recall issues by Animal essentials this past august 2017 for their herbal multivitamin mix. Here is what the CEO of the company had to say about it in an email addressed to me when I inquired about why my new jar of vitamins looked different than my previous jar.
Pay special attention to the words “accelerated oxidation” this means the product was RANCID that I was using and giving my dog that had just undergone Cancer surgery. I was feeding my dog Rancid food/vitamins/supplements!
Had I not noticed the product appeared to be different in color from my last jar I would have never suspected and most likely gone on to use the entire jar on my dog without ever knowing I was feeding her RANCID product. And THIS is exactly why I now source every single item individually and use human grade that goes into my dogs diet. So how many other pet owners wound up using and feeding all of this Rancid multivitamin mix to their dogs?

“Dear Mike,

First, THANK YOU for your support! It is caring customers/animal lovers like you that make all the difference, and we appreciate your passionate response to this issue.

We discovered an “off” smell, discoloration and unusual clumping of our Herbal Multi-Vitamin #1705097 shortly after we released the first few cases into distribution— this after the product had passed all of the usual quality inspections. Initially the product looked great, but then changed in the jar. We quickly stopped sale of the product upon discovery of the problem, retaining over 90% of the entire run in our quarantine area. To date we have run analytics on every aspect of the formula, but have yet to reveal anything harmful. Our current theory is that high oil (flax/chia) and/or moisture has caused accelerated oxidation of the product, and its unpleasant smell and texture. Regardless, this particular lot of product is not consistent with the level of quality we require, so I issued a Market Withdrawal, asking that all product bearing lot #1705097 be returned to us for full credit. Our remaining inventories will be destroyed. It is important to know that this “market withdrawal” WAS NOT initiated as a “product recall”, meaning that Chewy’s is not legally required to handle it as such. That said, I have been in touch with Chewy’s and have been assured that the product has been taken out of their inventories and will not be sold. I believe they are only sitting on a few jars.

Again, I truly appreciate your loyalty and the time and attention you have invested in this matter. I am also a big fan of what you are doing with your Facebook Group. Thank you! Please don’t hesitate contacting me directly if you have any future concerns or questions.”

Sincerely,

Greg Tilford, CEO
Animal Essentials Inc.

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